Edward de Bono.
Granica

Success in business depends on the way you think. The “6 Thinking Hats” is a unique and convenient method of making decisions and exploring new ideas which will help you think better.

The author is recognized as a world authority on the subject of conceptual thinking. He untangles the thinking process by separating the elements such as, emotions, information, logic, hope and creativity. In this way, he eliminates confusion, which is the main problem when someone thinks.

Each hat represents one of the thinking elements:

• White: neutral and objective, based on facts and numbers.
• Red: the emotional feeling.
• Black: cautious and conservative.
• Yellow: optimism, positive thinking.
• Green: growth and fertility, creativity and new ideas.
• Blue: calm, organization.

The advice may be used to create a clearer thinking atmosphere and improve communication and creativity in any business.